Ethical tensions in Design practice: Design Ethics and Speculative design | A postgraduate thesis summary

Lucy West
6 min readJun 28, 2018
©Image by Lucy West 2018.

This summary provides an outline of my Masters thesis entitled, ‘Ethical tensions in design practice’, submitted for completion of Masters in Design Futures at RMIT, June 2018.

The following provides a high-level overview as my research in this area is ongoing. Some aspects of the thesis have been edited out on this basis. For more information, please contact me at lucy@eyelovelucy.com.

Research objective

I chose to discover the role of ethics within design practice because I believe design needs to be accountable. Designers need to lead ethically and own the responsibility that comes with the job.

Ethics embody what it means to be human, and design channels that thinking into the creation of the objects and services which impact the ethics of everyday life: how we understand and relate to ourselves and each other, and therefore our reality. It becomes difficult to engage a discussion on design ethics without insight into the designer as the key medium through which ethics are imbued into designed things.

To gain an understanding of the role of ethics in design, a focus on the designer as the central actor is required as the reference point from which all other parts of the ethics of design emanates.

Research question

‘How does the designer build their ethical practice?’

What I am investigating and why

The ethics of the designer and the way they manifest in practice is unknowable to anyone but the individual practitioner. This was made explicit through the extreme disparity in research participant data relating to individual practice contexts, sectors within industry, personal beliefs and cultural backgrounds and the role of ethical interplay therein. I therefore hypothesise that creating a process for the designer to help self-identify their ethics is the first step enabling them to enact ethics in their practice.

To that end, speculative design has been leveraged to pose questions which are reflective of the world as we know it today, and another more speculative one. Through these two worlds, the designer is forced to consider what might happen in a variety of situations without ethical action. The rationale of this approach is designed to help expose the core values of the designer by using speculation as a means to initiate and then embed ethics in their everyday life.

What I have concluded

It is not possible to advance design ethics through a unified approach.

Myriad factors demonstrate the need for an alternate response to commonplace solutions to support the diversity and tangential nature of the design profession. The key vehicle to test this hypothesis took the form of prototype to connect the research to practice using human-centred design tools.

[The Project report and outcomes have been left out.]

Reflection

Speculative design complements my emergent and evolving views and has allowed me to rekindle my love for practice by taking me beyond self-defined walls. Speculative design coerced me to connect multiple layers of research to my personal journey by pushing me to explore design creatively away from commercial constraints and typical processes and artefacts.

Speculative design is just one way that designers can begin to understand the conditions they create, and the conditions they affect. Dissecting contexts and moving away from the probable toward the possible, plausible and preferable can provoke new methodologies, new processes and new design discourse by breaking things down and building up new ways to enact design.

The true nature of design ethics is misunderstood with commonplace commercial responses seeking a single answer to what is an extremely complex and personal set of experiences and values. The constant string of suggestion to create an ethical toolkit demonstrates this, and will happen regardless of the contribution of this Project. The general nature of design as solutionist and reductive will result in this outcome by a designer at best, which is not necessarily negative, just an inaccurate dissemination that reflects the problems this Project aims to unpack.

This Project takes current research in existing discourses and through new insights, gives them form through prototype, thereby connecting disparate academic concepts into real-life assessment. The prototype allows the thinking to enter a tangible space to undergo continuous improvement and investigation, revealing the process of design and my own experiment to connect my academic learnings with my professional practice.

Advocating for design as empirical, experimental, emergent and evolving enables designers to strive toward the future. These perspectives scream possibility and potential for design practice to be many, many things beyond the structures set forth by commercial headquarters. Still in infancy, design has a long road ahead, where investment in discovery and questioning the status quo is part of moving through adolescence. Conformity and circumspection are the enemies of new thinking, and anathema to these perspectives.

My cognisant state has occurred for two primary reasons:

  1. Speculative design has shown me that design can be empirical, experimental, emerging and evolving. It is our imperative to explore, push and shape the practice to adequately respond to problems, but, more importantly to find the right ways to respond by seeing things differently.
  2. That design is not a commodity; it is a process that serves multiple ends through multiple means if you’re courageous enough to let go of what you know to be true. Design can test you and what you know, if you allow the exploration to take you there.

These have become my design ethics. These two personal discoveries I have made are the response to the ethical discoveries I have made in this Project by letting go of what I thought to be true, and going on a journey without a destination.

I will continue to publish findings as the research progresses. For more information, please contact me at lucy@eyelovelucy.com

References

Akama, Yoko 2012, ‘A “way of being” in design: Zen and the art of being a human-centred practitioner’, Design Philosophy Papers vol. 10, no. 1, pp. 63–80.

Ashrafian, Hutan 2013, ‘AI on AI: A humanitarian law of Artificial Intelligence and Robotics’, Science and Business Media, vol. 21, pp 29–40.

Auger, James 2013, ‘Speculative design: Crafting the speculation’, Digital Creativity, vol. 24, no. 1, pp. 11–35.

Brown, Tim 2009, ‘Change by design: How design thinking transforms organisations and inspires innovation’. New York: Harper Collins.

Brundage, Miles 2014, ‘Limitations and risks of machine ethics’, Journal of experimental and theoretical artificial intelligence vol. 26, no. 3, pp 355–372.

Buchanan, Richard 2005, ‘Design ethics’, Encyclopaedia of Science, Technology, and Ethics Detroit, pp 504–510.

Buchanan, Richard 2001, ‘Human rights and human dignity: Thoughts on the principles of human-centred design’, Design Issues vol. 17, no. 3, pp 35–39.

Cruickshank, Leon and Trivedi, Nina 2017, ‘Beyond human-centred design: Supporting a new materiality in the Internet of Things, or how to design when a toaster is one of your users’, The Design Journal vol. 20, no. 5, pp 561–576.

Dunne, Anthony, Raby, Fiona 2013, ‘Speculative Everything: Design, Fiction, and Social Dreaming’, The MIT Press.

Findeli, Alain 1994, ‘Ethics, aesthetics, and design’ Design Issues, vol. 10, no. 2, pp. 49–68.

Freese Gonzatto, Rodrigo, van Amstel, Frederick M. C., Ernesto Merkle, Luiz, Hartmann, Timo 2013, ‘The ideology of the future in design fictions’, Digital Creativity, vol. 24, no. 1, pp. 36–45.

Fry, Tony 2004, ‘The voice of sustainment: Design ethics as futuring’, Design Philosophy Papers vol. 2, no. 2, pp. 145–156.

Fry, Tony 2009, ‘Design futuring: Sustainability, ethics and new practice’, Oxford: Berg Publishers.

Hales, Derek 2013, ‘Design fictions: An introduction and provisional taxonomy’, Digital Creativity, vol. 24, no. 1, pp. 1–10.

Kimbell, Lucy 2011, ‘Rethinking design thinking: Part I’, Design and culture vol. 3, no. 3, pp 285–306.

Latour, Bruno 1987, ‘Science in Action: How to Follow Scientists and Engineers Through Society’ Milton Keynes: Open University Press.

Malpass, Matt 2013, ‘Between wit and reason: Defining associative, speculative, and critical design in practice’, Design and Culture, vol. 5, no. 3, pp. 333–356.

McNiff, Jean, & Jack Whitehead 2001, ‘What is Action Research?’, All you need to know about Action Research, 2nd edition, London: Sage, pp. 7–17.

Omohundro, Steve 2014, ‘Autonomous technology and the greater human good’, Journal of experimental and theoretical Artificial Intelligence, vol. 26, no. 3, pp 303–315.

Schön, Donald 1983, ‘The reflective practitioner: How professionals think in action’, New York: Basic Books.

Tonkinwise, Cameron 2004, ‘Ethics by design, or the ethos of things’, Design Philosophy Papers vol. 2, no. 2, pp. 129–144.

Vaughan, Laurene 2017, ‘Practice Based Design Research’, Bloomsbury Publishing PLC, pp. 10.

Willis, Anne-Marie 2006, ‘Ontological designing’, Design Philosophy Papers vol. 4, no. 2, pp 69–92.

Yaneva, Albena 2009, ‘Making the social hold: Towards and Actor Network Theory of Design’, Design and Culture vol. 1, no. 3, pp 273–288.

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Lucy West

Designer | Experience & Product Design | Strategic & Service Design | Speculative Design Ethics